that social responsibility to a contractor should be a cornerstone to compete in the market is well known to most people. Less known, however, are the concrete acts of translation of corporate social responsibility (CSR) in the post-Fordist, characterized by the prevalence of human capital on the financial or creative work on the machine. The traditional tools of CSR, the social budget to report on environmental sustainability, from paper to the ethical code of values, are still necessary but not sufficient to characterize today as a socially responsible company. Just think of Enron and Parmalat were among the first companies to adopt these systems internally so-called social accountability .
Social responsibility must be pursued in economic terms, even more than on that of equity, to increase the productivity of factors of production. I will try to justify what was said, with particular reference to CSR in relation to one of the most important subjects stakeholders, their workers.
The economic activity of an enterprise is typically offered through two major inputs: labor and capital (eg machinery). Depending on the historical stages and characteristics of the producer is different specificity the two factors. Fordist era of industrial society and the capital asset was the specific and the work was very specialized and almost completely replaced. At this historic social responsibility has been interpreted by giving entrepreneurs some of their profits to workers in the form of services. The classic example is the construction of kindergartens, gymnasiums or cafeterias within companies. In the modern era of post-Fordism and the knowledge society for creative work and has become specialized for specific asset value creation. The old practice of CSR, in truth much more related to philanthropy, not enough and in some cases do not work right. Social responsibility must be the element of innovation to create a new way of doing business that puts the focus of the person, thus increasing its productivity. The responsible entrepreneur can get the most from the worker is allowed to participate in the economic game, valuing the talents and creativity even extrapolating the last arrived. One way to do it, for example, is to invest in human capital formation to mobilize the knowledge "tacit" or not revealed because of the person linked to the inherent capabilities and operational know-how that manifests itself only when it is put in place.
To continue to be an entrepreneur today is not socially responsible enough to enter the market with more sophisticated trappings of social accountability, which have been created pathetic cultural fashions, paternalistic or services by the workers because much like telling the fox to the Little Prince of Saint -Exupéry "the essential is invisible to the eye."
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The future of telephony is on the internet and it's called VoIP (Voice over Internet Protocol , that your voice travels over the Internet that recognizes assigned a unique address called IP). Some people have never heard of VoIP, but the technology has existed for more than ten years it can be called "almost" free from home or office to any other user on the fixed-line and can make quick calls to and from mobile phones at much more limited than to those of the existing mobile operators. The protagonists of this change seem to be generating between 15 and 30 years that the world spread of small and medium-sized companies, which could curb the high cost of telephone bills.
Now let's explore the mechanism of this technology, not to be confused with the multitude of gadgets given to us with interest by operators, an example among all the
The VoIP operator in the world is currently more used Skype, a software used mainly in PCs to make free calls to any other user logged into another PC, a landline at a cost of € 0.0020 per minute including VAT in both Italy and abroad, or a cell phone at a cost of 0.288 € per minute including VAT. As you probably noticed the price to mobile phones is not very convenient, the new frontier of Internet telephony is to lower prices for mobile phone. The only winning combination that can do that is associated with a VoIP wireless Internet network to which the phone can connect to. These networks, called Wi-fi, may be those of public hot spots (which are in airports, stations, etc..) Wi-Max or the future (technology already applied in the U.S. that provides Internet connections over long distances). The slogan that is shaking the mobile phone market is to make "almost" for free on your mobile phone everything has always been free on the internet and cut, so the barriers of mobile services. The company certainly
VoIP agreements with leading operators to Wi-fi is just Skype, the mobile operator is the only one that recently have opened internet is three, while other players continue to hamper services such as Skype blocking the platform or the traffic one of the first handset manufacturers to have hosted the Skype application is Nokia. Although it may still appear
invasive technology, that of VoIP can be implemented at low cost especially in enterprises. The savings that can be obtained is relevant, but is still too small compared to what could be achieved if there was no tussle between phone manufacturers who would like to offer more services to you, and telephone operators who would always more to protect themselves by applying the highest rates in the world, at least in Italy.